The mercurial Shyam drives the pitch. He owns the task of bringing our products to you, the people. Shyam in his earlier avatar spent a considerable amount of time in the Eastern Europe as the marketing head of an Indian pharma firm. He has an integral part of this boyhood friendship team. He has a good taste for food and knows what is healthy and best. Some of you may meet him in one of those department stores in your neighbourhood, one of these days, explaining to you about the goodness of Purva products. – You would be pleasantly surprised to see the Indian version of Bud Spencer!